Visit Sweden
Editor
Built a new and improved website and press room in the CMS, copyedited press communications, fact-checked and conducted final reads of all content for digital platforms, monitored and analyzed press and social coverage to inform future content.

In New York
Editor-in-Chief

Revamped the tone in close collaboration with the president and communications team at the Swedish-American Chamber of Commerce NY (SACCNY). Developed ideas for content; Planned editorial calendar; assigned stories and supervised freelancers; Set editorial guidelines and copyedited the magazine; Oversaw production of promotional and event materials. Among other things we centered each issue around a theme such as "Sweden the Brand", and "Retail Revolution" including content for and about member companies which include big household names like Ikea, Volvo, and Skanska, as well as smaller start-ups and firms.

BabyCenter
Assistant Editor

Owned production process for newsletters including A/B testing, working with the copy editor and freelancers. Wrote and packaged site content with an eye to SEO. Built pages in CMS. Updated and repackaged archival stories. Planned and shaped projects in concert with other departments, including “Top Baby Names of the Year,” which was picked up by many influencers and national media outlets.

Nerve.com
Contributing writer
Pitched and wrote personal essays and articles, including "Ball Breakers, Grindhouse proves Tarantino's not just for guys." and interviewed authors, filmmakers, and musicians for Q&A pieces. I also wrote movie reviews. I contributed daily to the Scanner culture blog and weekly to the Screengrab film blog.